Sauber Sponsor Sales

It's no often you hear about a sponsor who wanted to stay anonymous, in truth it goes against it's very nature. But that's exactly the problem that Ferrari-Sauber faced last summer when they went looking for a sponsor.

"As not every corporation seeks, or wants to invest in, both exposure and access, I felt it was time to offer them separately" said team boss and founder Peter Sauber.


Some Sauber ingenuity solved the problem as they now offer the "Sauber One Club"  which is basically a pool of sponsors who don't want to be seen in F1, kind of like a secret club.


Sauber said some people wanted a business network that this kind of club could offer, without being associated with the F1 brand 




Sauber Chief Executive Monisha Kaltenborn said

"We sensed in a lot of talks that it is an issue these days that not many famous brands maybe want to be associated so openly with Formula One"

"They don't want to see their brand plastered all over the area. Some may have internal issues with it and some feel it's not environmentally friendly enough and things like that" 

"Two years ago we had a lot of scandals as well so some people didn't want to get associated with the sport. There was a lot of uncertainty.

"So from that need we just came up with this idea. Basically it offers you the benefits anybody else would have, because everybody still thinks this platform is one of the best you have in the world for exposure, without brand exposure."

Ferrari-Sauber
F1 2011